Safer Beauty Products


Ready for a confession? Up until about a year ago, I was still using the same Purpose face wash, Clean&Clear lotion, and drug-store makeup that I had been using since high school. It was working for my skin and I just didn't want to put the time, energy, and investment into researching and purchasing better brands. Plus I don't wear makeup all that often, so my 8-10 year old eyeshadows and bronzers were still holding up just fine!

“I didn't even know that wheat (gluten) was found in many haircare products like shampoo.”


While my diet saw a major overhaul back in 2010, the process of changing over my household cleaners, hygiene products, children's products, makeup and skincare has been a much slower process. For the first few years after shifting my diet, I didn't even know that wheat (gluten) was found in many haircare products like shampoo. I also didn't realize that the chemicals I was cleaning with were toxic and could potentially be harming my body while I was working so hard with food to heal it. But it all felt overwhelming at first so I just kept on using what I was used to. Finally I caved and the first thing to go were all of the cleaning products under my sink. The next was to change my shampoo and conditioner. And the final thing, just over the past year has been to overhaul my skincare and makeup.

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To Learn More about Beautycounter click here

Enter BeautyCounter. I posted my old makeup bag on Instagram about a year ago and most of my readers were surprised (and appalled haha!) to see how old and likely unsafe everything was. I asked for recommendations on better brands and BeautyCounter was left in the comments over and over and over again. I initially tried a few different brands that were recommended by readers in addition to BC, but landed on continuing to use BC because the pigments were bold and beautiful and I loved the way the skincare and foundations made my skin feel. I don't like anything heavy, and everything from BC that I put on my face felt light and fresh.

So I continued replacing my products one at a time over the past year and have been a closet BeautyCounter user. I am asked so frequently what I use on my skin and what makeup I use, but I didn't want to recommend anything until I was sure that I loved it, that my skin loved it, and that it was the best option for safe ingredients.

“I have been a closet BeautyCounter user.”


A few of years ago, the laundry list of unsafe ingredients that I was supposed to stay away from would have overwhelmed me and I would have just turned a blind eye and continued using things I shouldn't be. Give me food item and I can pull out all of the bad ingredients in no time, but cleaning and beauty products were a little more confusing for me. Now that I have been a part of the health industry for so many years, I have had exposure to so much research and so many articles by my peers that I feel a little more confident knowing what is and isn't ok to use. While BeautyCounter isn't “organic” or “all-natural” they are committed to using safe ingredients and practices, and I feel confident using it on myself and my family.

They have committed to a health and safety standard that goes well beyond what is legally required in the United States. BeautyCounter's Never List™ is made up of more than 1,500 questionable or harmful chemicals that they never use as ingredients in their products. This includes the over 1,400 chemicals banned or restricted in personal care products by the European Union, plus additional chemicals screened by Beautycounter and found to be of concern.

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Now that I feel like I have given the products a fair test, utilizing them for over a year, I feel better about recommending them when you all ask. The company has a TON of products and it can be a little overwhelming on the website, so I compiled my list of my favorite products that I use or use on my kids on a daily basis for you. If you have any questions about BeautyCounter itself or any of the colors or products I list below, please feel free to leave a comment below we can help to answer them!

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SkinCare 2

Rejuvenating Night Cream | Rejuvenating Eye Cream | Lip Conditioner | Rejuvenating Toner Pads | Cleansing Balm

SkinCare 1

Broad Spectrum SPF30 Cream Cleanser | Balancing Charcoal Facial Mask

Makeup - Eyes

Color Shade Eye Duo 

Shell/Matte | Peach/Bronze | Pearl/Champagne | Oyster/Amythyst

Brow Pencil Medium | Eye Pencil Black

Makeup - Face 1

Tint Skin Foundation | Dew Skin Tinted Moisturizer | Touchup Concealer Pen

Makeup - Face 2

Mattifying Powder | Contour Matte Bronzer | Blush Duo (Flamingo/Apricot)

Makeup - Lips

Sheer Lipstick : Currant | Twig | Terra

Lip Shine

Lip Gloss : Peony | Fig | Opal


Nice Do Kids ShampooSuper-Duper Clean Kids Body Wash | Kids Not a Knot Conditioner


Daily Protective Balm | Gentle All-Over Wash | Calming Diaper Rash Cream


Jet-Set Travel Essentials | Essential Nourishing Collection | Brush Collection

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Disclaimer: I decided to become a consultant with BeautyCounter because I believe in their mission to get safer beauty products into the hands of everyone, and to change the way our country regulates the ingredients that go into our skincare and beauty products. I also just really, truly enjoy the products as with any products or brands I recommend here. While I am not being compensated as a partner to post here, I will receive commission for any products purchased through my site, which continues to help support my blog and creation of cookbooks.


If you're interested in learning more about becoming a consultant and joining my team, click here!

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lifestyle photo by Jennifer Skog Photography

hair&makeup by Lindsay Skog